Posts Tagged ‘Gamestop’

There is a story floating around over at Kotaku [source] stating that a poster was photographed at Fry’s in Texas showing the release date for Guild Wars 2 being June 28th, and that the Collector’s Edition pre-order is available until May 30th. It is known throughout the industry that many retailers use placeholder dates (Gamestop shows its release date as being June 26th) in order to show something on their books for games that will be released. The difference here though is that having an easily changed number in a computer costs much less that having physical posters created and distributed.

When ArenaNet was reached for comment, they stated the following: “We have not released an official launch date within 2012 as feedback from our closed and open marketing betas will help us determine an exact release date. We will release Guild Wars 2 when it is ready.”

So for those of you who have had the chance to play the beta, do you think it is ready for a June 28th release? Also, do you believe that a company would go through the trouble of printing out posters if they did not know?